While presently overshadowed by the bustling behemoth that is Manila, Pampanga did not lag behind when it came to progress. Its capital San Fernando, a first class city and home to more than 300,000 people, has made a name for itself as a tourist magnet. Aside from being “Asia’s Christmas Capital”, San Fernando also embodies the cultural aspects that made Pampanga so unique.
Megaworld Takes The Lead
Megaworld, the country’s property development juggernaut, has taken the lead in developing Pampanga’s potential by investing Php 30 billion in their latest project. The idea is to extend the company’s mastery of creating planned townships and full-fledged communities to the whole of Central Luzon, with San Fernando as the main focus.
This way, Megaworld taps into the culture of the region. This is evidenced by the site chosen for Capital Town: the former location of the heritage-rich PASUDECO Sugar Mill.
But how would a property development put the spotlight on an entire region? Here’s why all eyes are on Pampanga right now.
1. The Megaworld Lifestyle. Megaworld is famous for making not just quality structures but fully-planned living spaces. As the next Central Business District, Capital Town is neither just an office area or a residential space. It is a dynamic location that answers all of the resident’s needs. The location combines aesthetics and function, as it balances the high-tech lifestyle with respect for nature. And despite being expected to house a huge population, it won’t feel crowded with a full 25% of the township dedicated to open spaces.
2. The First of its Kind. Capital Town is ready to be the first township not just in Pampanga, but in the whole Northern Luzon region. In fact, Megaworld itself pioneered the concept of the “township”, combining elements of residence, commerce, leisure, wellness, and education all in one area.
As such, the township will offer top-of-the-line destinations in an area that is accessible and ideal for everyone.
3. The Emerging CBD. Pampanga has an infrastructure that allows it to become the next Makati, BGC or Ortigas — all that’s needed is someone to develop this potential. As the regional center, San Fernando is the perfect gateway and convergence point for both the Central and Northern Luzon. It is around 70 kilometers from Manila and just half an hour away from the Clark International Airport. This places it within vicinity of the trade and commerce offered by both the country’s capital and the world at large, while keeping it happily insulated from the exhausting, overwhelming pace of the metro.
Its location also allows Pampanga to harness a strong workforce to power a CBD. From BPO companies to retail and other industries, Capital Town will play host to a torrent of opportunities.
4. The Economic Powerhouse. The development of the township is slated to generate more than 250,000 new jobs. These employment opportunities would provide a well-deserved economic boost to the region, turning it into a powerhouse. These jobs will be distributed throughout all the sectors needed to bring life to Capital Town, from construction and transportation to retail and outsourcing.
5. The Pervading Culture. The PASUDECO (Pampanga Sugar Development Company) was the first sugar company to be fully financed by Filipinos. This was during a time when sugar was a driving force in the Philippine economy. Set to rise on the site of the former sugar center, Capital Town seeks to both preserve and perpetuate this legacy, breathing renewed life to the area and investing in the people as PASUDECO once did. At the same time, the development seeks to preserve local history through a museum and library.
6. The World-Class Structures. A Php 30 billion investment is no trivial thing, to say the least. Capital Town will be built with a world-class infrastructure, following and improving upon the 20 other successful Megaworld townships in other parts of the country. Innovative feature include a Rainwater Park, which serves as a catch basin for rainwater hence preventing flooding. There is also its own cyberpark, which will host most of the BPO spaces.
7. The Global Inspiration. Among the first structures to rise will be a set of low-rise retail spaces, dubbed the Shophouse District. These take their inspiration from the Southeast Asian shophouses, just one of the many international inspirations for the township.
8. The Level Playing Field. While Capital Town would undoubtedly usher in intense business competition from all over, all these would be done in a fair and entrepreneur-friendly playing field. Pampanga is known for its business-minded people, and they are the ones who will bring vigor to the township.
9. The New Attraction. Pampanga is also gearing up to be a prime tourist destination, an effort which Capital Town would gladly help with. Aside from the beautiful infrastructure, the development is set to house businesses and other locations that will attract people from across the globe.
10. The New Mode of Transport. Among the current administration’s infrastructure plans is to build a railway system connecting Pampanga, Bulacan, and Manila. This will make traveling a breeze. The township will rise near one of the Northrail system’s stations, giving its residents easy access to a new mode of travel.
The 35.6-hectare Megaworld development is well underway, and all that’s left is to stake your claim to this rising landmark. Spaces are now for sale, but given the bright outlook of the Pampanga CBD these are bound to fill up in record time. So act fast! Here is a new world for you to conquer. Contact us and let us help you begin a new chapter at Capital Town!
- Megaworld Launches Capital Town as a Future CBD in Pampanga
- Shophouse District at Capital Town Pampanga by Megaworld